A GUIDE TO CREATING INSPIRING MUSIC LOGOS

The marketing and branding of the music industry is constantly changing. Thanks to digital music, the way the industry connects with listeners has had to evolve. Inc. suggests that social media is what has made everything change. In fact, do you remember that Justin Bieber got his big break thanks to YouTube videos?

Video marketing in particular has gradually replaced MTV music videos. Those videos were the first musical advertisement. These days, we are more likely to find new artists thanks to shared advertising on social media. To make a memorable mark on social media, you must create a sign, better known as a music logo.

The benefits of music logos

Objective # 1: Create a connection on social networks. To achieve this , focus on creating a unique music logo. Your logo must be an image that conveys everything that your company is, globally. You'll need it for things like your YouTube thumbnail and other social media profile images.

After all, logos are key when it comes to online branding . Your logo should give users (or listeners) the general feel of a music company. From the color to the graphics to the vibe of the logo - it should represent everything about your business in a single photograph.

Using logos for the music industry

Speaking of thumbnails and social media profiles, the way you use your music logo sets the tone for your business. It's the cover letter for your business, even before a client listens to some of your music or comes one step closer to connecting with your organization. If you are trying to attract new talent, artists to buy your instruments, or listeners to a new artist, your logo is the first symbol they will see, representing your brand. In other words, you have to give your all to creating your logo.

Inspiration for creating your logo

To help you a bit, we've put together some inspiration for music logos. This should be music to your brand's ears. Let's review these logos and rate each one with our first impression. This will help you apply your logo knowledge to create a truly impressive music logo.

Abbey Road Studios

Ok, the name of this music recording studio says it all. Being the place where The Beatles recorded their songs, Abbey Road Studios doesn't need much more branding. However, a quick look at their music logo is truly inspiring. Let's see:

· Black and red letters on a white background

· The symbol of a cube, the two back panels are solid black, the front panel is white and without lines

· Abbey Road Studios in thick typeface, with Abbey Road in black, Studios in red

And that's it! Simple, but very effective. The message the logo conveys is that Abbey Road Studios is something “out of the box”. They offer bold and creative recording options. What more could a musician ask for?

Dungeon Recording Studios

Here we have another example from a historic recording studio. Dungeon Recording Studios is the birthplace of super successful artists. Outkast, Gnarls Barkley, Janelle Monae and Future… these acts are all part of the Dungeon family. The studio, located in Miami, Florida, is also the home of Iggy Pop, Sofía Vergara, and Dashboard Confessional. Now that is a very eclectic musical mix!

Now, let's move on to the logo topic:

· Another red, black and white logo

· Dungeon is written in thick, white letters that were textured to look like concrete walls

· Recording Studios is written in smaller letters, in what looks like a print from a manual labeling machine

· Recording Studios is written in white letters on a brick red background

This looks a lot like something you would actually see in a dungeon. The color, texture and use of the decal that looks handmade all works perfectly. Not only that, even though the Dungeon family's work is predominantly rap and hip hop, the logo is more universal. It attracts all kinds of artists, including genres like rock and roll, emo, and pop; without any trouble.

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Shazam

Let's pay attention to Shazam for a moment . This music-related company that focuses on music streaming and discovery. With Shazam, you can identify a song with any part of the lyrics. This app also allows listeners to discover musicians, artists, and songs. What does the Shazam app look like?

· Includes a symbol of two interlocking Cs that form an S

· The letters are white and are in the center of a light blue circle

· The symbol is on its side so that it appears to be spinning

The Shazam logo looks like a spinning album without making any reference to music. That is a good sign for a music logo! The color blue is calming but inspiring. White symbols stand out for a fresh look. The Cs represent the fact that Shazam links you to new music. Everything has an excellent vibe, perfect for the music industry.

Elements to include in a musical logo

Take a look at this list, in which we give you some elements that you should focus on, while looking for the muse of your musical logo:

· Musical symbols work better than large-scale images with many details

· Monochrome color palettes are the most common

· Keep the lyrics to a minimum and let the logo make its own music

· The more universal your logo is, the better it will attract diverse artists.

Now are you ready to bring your music logo to life? Keep looking for music brand logos for inspiration. Find out what works and what is a complete failure, and apply your knowledge to create your own logo.

Another important factor to mention is that the simpler the logo, the better. Do you know why music companies stick to monochromatic color palettes? Because it is much easier to translate these colors for logos online.

That's the key here, you want to create a logo that works for print and digital music marketing. So, make it easy to share your business online with a logo that follows in your footsteps.