How to create a logo for a team

It is clear why logos of newbie teams are often created in an hour in an online generator: there are ideas, but there is no budget yet. But even in this case, you should first answer yourself to the fundamental questions:

1. Should the logo for your team correspond to the current approaches (about them a little below) or differ sharply?

2. Do you want to put a name on the logo?

3. Do you need a mascot? Who (or what) exactly?

4. What are the main team features that your logo should reveal?

This last question breaks down into three at once: color, shape, font. They are all important. Let's look at words and examples.

Three key elements of a logo

The first impression is the color. Each of them has its own meaning. Traditional meanings for us:

· Red - energy, aggression, blood, power.

· Orange - vitality, flame.

· Yellow - warmth, sun, light.

· Black - danger, night, tension, severity.

· Blue - stability, professionalism, space.

· Green - poise, life, harmony.

· Gray - restraint, manufacturability.

· Purple - mysticism, dignity, strength.

The shape of the logo(Logo Design Agency in USA) evokes certain associations in the subconscious of people. Simple shapes are easier to remember - a square, a rhombus, a circle, a triangle.

· At the same time, contours with right angles are perceived as more rational, reliable and even solid. Upward triangles represent energy and leadership. The top down is deepening and development.

· Circles speak of activity, continuity and unification of several elements into a whole - in this sense, the circle is the most "command" symbol.

· The Spiral is associated with infinity, innovation and creativity. Or directly - from a tornado.

The same associations work for fonts as well. The shape of the letters conveys the mood of the brand, the level of its openness to the world, creativity, scope.

· The more corners a font has, the more active and energetic it appears.

· Rounded letters speak of poise, square ones - about tradition.

Size matters too. The title in capital letters is an application for leadership and high status. The word only from lowercase conveys friendliness, democracy. But it's somehow hard to find the latter in esports logos.