Logo, brand, trademark - what's the difference?

Logo

Now everything that is possible falls under the concept of "logo". In general, if you delve into several dictionaries and summarize all the terms, then the logo (from the Greek - logos (word) and typos (imprint)) is a graphic outline of the name. Only! That is, if you adhere to the official wording in simple words, a logo is just a name (type spelling), a name, or its abbreviation, an abbreviation + a corporate font. The logo is not a registered trademark until the company receives an official confirmation document.

Company logo

Roughly speaking, a brand name is a symbol or drawing that can be used both independently and next to the company name as a complementary element. Think of the Apple apple. This is a trademark, which, together with the logo, in turn is part of the trademark. A brand name is, in fact, an "icon" or symbol by which a company is identified by placing it next to the logo or as an independent element.

Trademark

Another concept "from this crowd" is a trade mark. When a company is confident in its future and wants to be equally sure that no one can copy its visual image, it applies for logo registration. A trademark is a confirmation that a brand is responsible for its product or service, but is not yet an official trademark that has passed registration and received an official document confirming this status. A trademark can be either an icon (trademark) or a typeface, or a combination of both, or even a color or sound assigned to a particular brand. Think of the roar of a lion that appears at the beginning of the credits of Metro Goldwyn Mayer films. This is exactly the trade mark. The trademark is designated by the abbreviation "TM" or the "™" icon. This is the first step a company takes towards a trademark. Important! This wording is valid only on the territory of the Russian Federation, abroad the trademark means a slightly different meaning.

Trademark

A trademark is a registered trademark. That is, at the legislative level, it is protected by copyright, while the logo(3D Logo Design Ideas) is not.

As soon as the so-called logo (trademark) is registered, it becomes a trademark. It's just that this procedure is long and for a small business it is quite expensive, and sometimes useless, so not everyone goes to such measures.

In speech, this concept did not take root, most often the concept of "Trademark" is mentioned when it comes to registering a trademark.

A trademark is indicated by a ®. It is placed next to the trademark and confirms that it was officially registered as belonging exclusively to this company.