5 REASONS SMALL BUSINESSES NEED A LOGO DESIGN

Are you saving your logo design for later? Maybe you don't want to get caught up in a design, or you're worried that a great logo will cost a lot of money. However, you shouldn't let such concerns delay your first step in creating a logo and building your business brand.

After all, Nike paid only $ 35 for their famous popcorn, and the first Twitter logo only cost about $ 15. Put your worries about cost and restrictions behind you and go for it! Your business will be much healthier after you do. Here are 5 reasons why logos are important to small businesses today.

Transmit the emotions of your brand with the colors of the logo

The Red Bull logo uses the color red to communicate power, fire, energy and exciting emotions - exactly what the energy drink wants to communicate. And is it a coincidence that Netflix also uses red in its logo?

It's a strategic decision: A smart use of logo color to help people feel passionate about their entertainment choices. The green of the Starbucks logo refers to eco-friendly coffee plantations, and the yellow of the McDonald's arches indicates joy and happiness.

By creating a colorful logo, you can begin to communicate specific emotions and inspire your consumers.

Increase your influence on the audience

Did you know that children as young as 3-5 years old begin to associate logos with products? Around the ages of 7 and 8, children can consistently connect logos with services they enjoy. Such partnerships can last a lifetime and build invaluable customer loyalty. Imagine creating that kind of powerful relationship with your customers that lasts through the decades.

Make your business look more professional

What will people think of your company if you don't have a logo? Without a logo, you will be obliged to always display your company name in a simple and standard typeface. It's not exciting or interesting, and it can actually turn people away from your brand. With a logo, your company looks much more professional. The logo gives weight, meaning and stability to your business.

Communicate the story of your brand through your logo

You don't want to overcomplicate your logo, but you do want it to represent everything that your company is. For example; The Apple logo refers to an apple, which is the meaning of the word in English. It is connected to wisdom, learning, and information. Someone already took a bite - or "bite" in English, which refers to a "byte" - to create a clever pun. Through its logo, Apple represents knowledge, technology and innovation.

The Disney logo features bold but whimsical typography full of details and twists - and is named after the man who started the empire of fairy tales and fun. Like these famous examples, your logo can tell a simple story. You can subtly communicate thoughts and ideas to your consumers, without overloading them with information.

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A logo drives your brand

Your first logo shouldn't be expensive or elaborate — it just needs to be clear and meaningful. Once you've chosen your brand colors, selected a font, and designed your logo, you can use these design guidelines for all of your marketing pieces. From business cards to your website, these elements should have a consistent look and feel.