10 INNOVATIVE LOGO DESIGN TRENDS FOR 2020

A new year begins, and with it brings the latest logo design trends that will shape corporate brands. Design preferences are always changing, so there is no exact formula for deciding which styles to adopt and which are best to ignore.

Luckily, you don't need to chase after every fad in logo design to stay current. Branding is about creating a unique story around your company's mission and values.

Just remember, trends are not just fluke. Since core design values ​​do not change, logo trends are built on the past. Designers add simple creative twists and styles to keep logo designs fresh.

There are two good reasons to pay attention to trends. When you understand what your competitors are doing, you become better at making your business stand out. And knowing what appeals to your audience brings you closer and closer to creating a logo design that they love.

Ready for our predictions? This year, it's all about the logo. We study top designers, brand mods, and rising startups to spot the most promising trends. Get early inspiration from these 10 hot logo design trends for 2020.

1. Wide-spaced text

With the minimalist trend still going strong, simple logos need a subtle "wow" factor. Instead of squeezing the letters, use wide spacing to allow the brand name to speak for itself.

Large, wide-spaced fonts are a growing choice for companies with a short name or no icon in their logo. Along with other subtle touches or interesting typefaces, wide-spaced text conveys a bold, modern look.

2. Simplified pets

Making logos easy to reproduce is a high priority as more and more small businesses join the market. There is a clear consensus that simple lines and bold colors are above excessive details.

Big brands like Wendy's have been fine-tuning the details of their pets for years. Expect to see more brands doing the same, updating colors and editing leftover lines or shapes.

3. Focal letters

What is the best way to decorate a simple logo? Add a focal letter. Companies in conservative industries generally look for an austere and balanced look for their logo. Unfortunately, this leaves less room for creativity for designers.

Many designers are using simple typeface with contrasting or illustrated type to create a fun focal point. Injecting a bit of playfulness into the design is also a reminder that brands aren't all serious. Any company can show warmth and personality.

4. Brushstroke style logo

The brushstroke effect is showing up in various aspects of graphic design, such as web photography. The smooth multi-tone texture of the brush strokes gives an artistic and ethereal look to almost anything.

Don't be surprised to see more brands using this texture in signature and hand-drawn logos. Brush texture is an easy way to stand out and be authentic when creating something new is difficult. After all, no brushstroke is the same as another.

5. Lowercase text

Established brands receive a lot of criticism for sticking to certain basic fonts. But we have to accept it, simple designs work. Designers are constantly going from serif to sans serif, to all caps and no caps.

Lately, logo design trends are heading towards sans serif text in lowercase letters without capital letters. Serif fonts are still better for certain industries, but sans serif fonts are seen as youthful and modern. And in a way, removing the first capital letter makes traditional and B2B brands seem friendlier.

Cheap Modern Logo Design Service in Los Angeles, USA

6. Monoline texts and icons

Get ready to see how the top trends of the last few years start to mix. The monoline combines three popular styles - minimalist, geometric, and hand-drawn logos. Monoline logos use a single line of consistent weight, like classic digital icons.

These logo styles consist of text written with a single line and many can look like a script. The resulting logos offer professionalism with a sense of humor, which works well for small businesses.

If the one-line look doesn't work for you, don't be afraid to make it more complex. Ornate line drawings are also on the rise, offering a handcrafted quality that inspires confidence. If you plan on using monoline art, try not to overdo it. You can choose to use the monoline for the icon or the brand name, instead of using it for both.

7. Gradient colors and rainbows

When Instagram revealed its rainbow logo, naysayers were quick to call it a fiasco. However, smart designers followed the trend. Multicolored gradients and palettes immediately add dimension and playfulness to a flat logo. Both styles work with high-saturation colors, which are ideal for young and fun brands.

If you aren't afraid of bright colors, embrace the versatility of rainbow logos. They are easy to update because generally the icon or name that makes up the logo is very simple. As color trends evolve, you can make subtle changes without losing brand recognition.

Going forward, accompany rainbows and gradients with geometric and abstract figures to break up any color overlap.

8. Cutouts in the letters

The top logo design trends for 2018 are all about re-thinking minimalism. What better way to spice up a simple design than with a perception game? Cutouts and shreds of letters are a crafty design tool. You can take chunks of words or letters, and our minds will automatically fill in the blank.

Experiment with small cuts that do not alter the visibility of the text. For a more unique look, cut out the corners or edges of some letters in a word. Even altering a letter or two can make the word pop out of the blue. Just make sure that the final design is easy to read without having to guess or go the extra mile.

9. Unadorned geometry

Geometric logos have ruled the design world for several years, so what's new about them? The designs are getting more and more naked. Minimalism has a fanatic following, and novice designers love the ease of creating a quick portfolio of clean work.

Not to mention, simple geometry has a reputation for being bold and contemporary. Get ready for a wave of ultra simplified figures in the future.

10. Dimmed colors

Every action has an opposite reaction, even in design. While some designers love bright hues, some just aren't drawn to gaudy colors. From a creative perspective, many companies are moving away from bright colors and towards softer tones.

A growing interest in natural and environmentally friendly businesses is also pushing towards the choice of earthy colors.

If super-bright colors aren't your thing, go for toned tones with streaks of white or pale gray. Think coral and pink on magenta, or pear and sage green on neon green and emerald. Try placing them alongside neutral colors for logos that are craft, homemade, or inspired by heritage or tradition.

Studying logo design trends can speed up your brainstorming process. Trends show you which styles are a definite NO, so you avoid an outdated design. At the same time, listen to your intuition.

Keeping an eye on trends is as important as respecting them. When you have a fresh idea to make your brand stand out, make the right decisions to convey your brand story.