WHY IS LOGO DESIGN IMPORTANT?

One of the most important elements of the corporate identity of a company or a brand is the logo, "It is much easier to differentiate from the competitors with a properly designed logo. Logo design, emblem design or emblem design is sometimes very simple, sometimes very difficult, sometimes it costs millions of dollars at zero cost.

In graphic Logo Design, creativity, an artistic perspective, customer demand and the target audience are very important. A successful logo design is created by combining these components professionally. Supporting your company name or brand visually with symbols and colors instead of just stating in writing provides much more memorability.

The symbols used in the logos of well-known companies or brands immediately remind the company or brand without even seeing the name of the company or brand. The strength of the logo is that it causes this recall and is immediately remembered. Like the logo of Mercedes, for example. Logos are like the signature of companies, so they must be original. When we examine the common features of world-famous brands and logos, we can say that they are "simple, generally two-color, understandable, suitable for the sector, short and concise".

The colors used in the logo also have an important function in marketing. It is very important to choose the colors and symbols suitable for the sector and the job. Each sector has its own colors, styles or symbols. The first step to creating a strong image starts with logo design. Choosing the wrong color, figure and name may force you to change your logo in the long run, which costs a lot of money. For example, our country announced that the change regarding the new logo of "Aracely" cost more than $ 4 million. Recently, one of the biggest brands in the world, "Microsoft" has changed its logo and it is not clear how expensive this change will be in every country of the world.

A well-designed, catchy logo Vintage Logo Design with the right colors and shapes gives an advantage in the competition.