How much does a logo cost?

To create a logo and build your identity it is necessary to understand its value, make the right evaluations and invest in the right way.

As a designer, one of the many requests I have to deal with almost daily is the question how much does a logo cost.

I tell you right away that this is a question that does not have one simple answer. There are many variables to take into consideration when creating a logo.

Evaluate the Price in relation to the Value

It often happens that I compare myself with customers who, needing to create a logo, pay attention only to the economically lowest offer rather than analyzing and evaluating what may represent the best investment.

In the vast and varied world of the web, many graphic or graphic sites advertise a price list with predetermined prices for X concepts with X revisions. It is a choice that I do not agree with.

In this way they induce potential customers to buy only based on the lowest price rather than based on the value and quality of the project, simply selling themselves as a commodity , in addition to the fact that the customer risks wasting resources and not see neither the dangers nor the benefits of what he is choosing.

Spending a little is not synonymous with saving, just as spending a lot does not mean obtaining quality projects. The best choice is knowing how to spend correctly.

Let's start from the beginning: what is a logo

The first thing to clarify is that what we colloquially refer to as a "logo" should actually be identified as a trademark. Logo is the abbreviation for the word logotype, which derives from logos (from the Greek "word") and from "type" (which stands for typeface). Technically, the logo is the typographical expression of a brand.

Having made this clarification, we just need to open some information site to discover that the logo “is the graphic sign ... which usually represents a product, a service, a company, an organization ... ". [Wikipedia]

To truly understand the importance of a professional logo, you must first understand what a brand really is and what it is for.

The logo is the soul of every company, business or professional as well as the first impression potential customers have of you and your business. As often happens, the first impression is also the last so it is necessary to know how to aim for and exploit that first impression by investing correctly and consciously.

Understanding your expectations

It happens that, naively, you can believe you are getting a great deal and get the best results by relying on miraculous online logo creation tools or come across sites that seem to offer the solution to " all ills " for a few euros, and then get jobs anonymous and low quality . Of course, it always depends on what expectations one has...

The design of a professional logo is a long journey, ending with the creation of a brand that must be able to transmit and reflect the values and identity of the company.

Designing a custom logo allows you to stand out allowing for immediate recognition of yourself, your company or any other company of yours.

"There is no second chance to make a good first impression." - Oscar Wilde

What a logo is NOT

After explaining what a logo is and letting the effort necessary to obtain a satisfactory result shine through, I think it is useful to explain what a logo is NOT.

Because stereotypes cannot be enough to respond to customer needs. Copying is not the same as creating.

Presenting a graphic element discovered who knows where as innovative is not a reason to be proud or knowing how to use some graphic program does not necessarily lead to guaranteed results.

The road to creating a good logo is often uphill so you have to be ready to face it. I don't want to be bad… Or maybe yes, but just a little bit.

The experience helps to grow, to find one's own direction and to propose it to customers with competence and professionalism. But not only. It happens very often to run into graphic wizards who declare themselves capable of proposing the perfect logo at ridiculously low prices. An enchanted world, however, destined most of the time to crumble at the first test.

How to avoid being seduced and then be disappointed by the results?

The answer is simpler than it seems. Whether you are a company, a freelancer who wants to have a recognizable image or a novice graphic designer, the solution is one: to know the value of what you are asking from a creative or, if you are a graphic designer, of the work you as an expert in the sector you will have to realize.

Let's start with the basics:

A logo is not an image taken by Google and thrown there randomly;

A logo is not a design copied from a famous company;

A logo is not the confused union of many graphic elements;

A logo is not a "5 minute" job;

A logo is not the result of amateur work.

I could extend the list further and, if you like the game, it may be useful to continue to think for yourself about what a logo is not. However, these few points are already sufficient to tackle a fundamental question together: creativity is not a simple thing. The illumination of a light bulb is not enough to get the result.

Analysis, research, study, design, tests and comparisons with the customer are part of a job that requires a lot of commitment on the part of the designer. From this point of view, “5 minutes " become very few to create a logo - and not a sketch or a copy of another - a few euros, not enough to support the commitment and time dedicated to creative work and a simple search for images on Google… Something anyone can do, even for free. That's why, no, despite the technologies ... We are not all designers.

Therefore, before entrusting yourself to some graphic guru, evaluate the previous works, its presentation and the way of approaching customers. And don't forget that those who underestimate the value of their work can only offer you products of equal value.

“Anyone can design a logo. But not everyone can design the right logo”- David Airey

Create a timeless company logo

Pepsi Logo Coca-Cola Logo

Who doesn't know the brands of these brands?! The Coca Cola and Pepsi logos, although modified and improved, were created by professional logo designers.

What do these two brands have in common apart from the fact that they are giants in their industry? They've been around for 100 years or more, they’re iconic and people recognize and remember them, exactly the goal of every logo. These brands, as well as countless others, have worked on the design elements to ensure a subconscious connection with their target audience.

Well, what do I want to prove?

There are simply many advantages for a brand when it works consistently and professionally on the most evident feature of its identity, the logo. But the design process leading up to a great logo Vintage Logo Designers is long and certainly can’t come from some free application!

"It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in seconds." - Paula Escher

What is the price of a logo?

Well, you have come to read this far (or maybe you just scrolled the page?) Because you are waiting to know the answer to the initial question.

Perhaps you will be disappointed, there is not always an easy way out, because there is no absolute formula for establishing the cost of a logo.

Although I could throw prices so randomly, it is not possible to make a precise and real economic quotation without having understood the wishes and expectations of the customer and without having defined a brief , in which the details, specifications and objectives of the project to be developed. Every client is different, so every request or expectation from the design project will also be different.

Personally, I don't offer standard packages and I don't make pseudo-quotes, because what works for one client will definitely not work for another. I am strongly convinced that every project must be evaluated and treated with the right attention, so that the final result is complete and satisfactory.

The cost can vary based on several factors: the quality and seniority of the designer, the type of customer, the depth of the company but also the value that the customer assigns to their business and consequently the budget they are willing to invest.