The Effect of Shapes in Logo Design

For a designer promoting a brand, a logo can be the most powerful tool if handled correctly. What they have to work with the logo is its shape and color.

When people see shapes and colors, many psychological processes occur. Each awakens different emotions, thoughts, and perceptions that resonate with our brains. By choosing colors and shapes that trigger the desired response, graphic and logo designers affect how people feel about the design, ultimately how they perceive the brand that the logo points to. Successful designers know very well from the reaction their designs have, how they change according to variables such as age, gender, culture, and social preferences.

To learn more about how you can use the psychology of logo design, we need to understand exactly what the hidden messages of shape and color are. Today we will talk about the effects of shapes on human psychology.

Figure

The shapes used must carefully and accurately convey the correct message. Different shapes such as circles, squares, triangles, curves, horizontal lines, vertical lines and more carry a different meaning. The designer's most talented people should combine these shapes and subsequent meanings to make sure their designs represent and encourage a particular message.

Hoops

Circles, especially connecting circles, represent partnership, strength and flexibility. This is perhaps not shown much better than the Olympic rings. The meaning of the five continents coming together in unity is made stronger by the positivity of the never-ending environment. For example, if the designer used triangles that are connected together, the logo conveys a very different message.

Triangles

Triangles have all the energy and danger associated with diagonal lines, but a simple solid structure. They can often be found in religion, law or science logos to promote a sense of power. They are also found regularly.

Square

If you're looking for a solid and reliable shape to use in a logo, then squares are perhaps the best way to go. The use of vertical and horizontal lines creates a perfect balance to show reliability. One thing to consider carefully when using frames is not to be considered too boring. Without the correct use of color, shading, and other effects, a frame can portray dull and lack of imagination.

Curves

The curve tends to create a positive and relaxed response. They can stand for feelings such as affection, care, friendship, protection, and love. Curves also imply movement and are often used for a smile to create happiness in a product.

Cross Lines

The crossed-out logos belong to energetic and exciting companies eager to see and hear themselves. Diagonal lines can give a real sense of dynamism and speed. However, excessive use of a cross line poses a hazard because it tends to pose the danger precisely.

Horizontal Lines

It is generally a safe choice to use horizontal lines with a logo. The horizontal line used for peace and tranquility has a soothing effect. A horizontal line increases confidence and is often used to combat threats and aggression seen in vertical and diagonal lines.

Vertical Lines

Vertical lines symbolize stability, strength and balance. The precision of the verticals also adds strength and professionalism. They are often used in corporate logos Vintage Logo Design Experts in USA in competitive industries to foster a sense of professionalism, reliability and efficiency. However, this concept can be a little hard to get out of, as vertical lines often symbolize coldness, aggression, dominance and aggression. If this is not what you are looking for, vertical line-based logos should be carefully considered.