Why a logo should be simple: 6 main reasons

How to create an attractive logo, why should a logo be simple, what are the main stages of this work and what mistakes should be avoided? About this in this article.

What is a logo?

It is a trademark graphic symbol. It consists of a name written in a special typeface and an original drawing. The logo is present on products and in brand advertisements. These can be posters, company flyers, souvenirs, billboards. The logo helps to distinguish the products of one brand from another at first glance. He is depicted on promotional materials, business cards. The graphic symbol of the trademark is present in the social. networks, advertising campaigns.

Varieties of logos

1. Symbol. A drawing that evokes associations with the brand. An example is Puma, Apple. Their logos are easily recognizable.

2. A word spelled out in a special font. It could be a phrase. For example Google, Coca-Cola.

3. Brand capital letter : Skype.

4. Symbol pattern : Nike.

Sometimes there is a combination of all varieties. But don't make the mistake of using all four components of a logo.

Logo creation process

1. Training. Drawing sketches. This can be done by hand. There is also special software. The designer is involved in the creation of sketches. It works on the basis of a technical assignment, which is drawn up by the customer.

2. Coordination. The designer designs several logos. The customer evaluates them, chooses the most suitable one, expresses wishes for its completion.

3. Making adjustments. After the initial agreement, the designer or web developer modifies the logo as the client wishes. Sometimes work has to start from scratch.

4. Secondary assessment by the customer. The client looks at the sketch with the corrections made. There can be several stages of approval.

5. Creation of a logo. After final approval by the client, the sketch undergoes final processing. This is done in special programs. The image is tested on different media. This helps to understand how it will look in real life. Various formats are used. After final processing, the logo undergoes final evaluation by the customer. If everything is in order, it becomes the official trademark symbol.

When creating such a symbol, you should not be too sophisticated, oversaturated with elements. The principle applies here - the simpler the better! The logo must be organically combined with the concept of the trade mark, be bright and memorable.

Why a logo should be simple

Why should a logo be simple? Because in this case it is easy to remember and versatile. What other reasons should the logo be as simple as possible?

Ease of perception

Simple logos are always easier to understand than complex ones. After all, the client will directly associate him with your brand. A logo that is too complex can overwhelm it and convey an inaccurate message. It might not be very helpful for your brand. Therefore, the logo should convey a simple and understandable message to your customers.

Memorability

It is a well-known fact that one sentence enters memory much easier than a large text due to its structure. Sometimes it is very difficult for people to remember in detail the required logo, because it is overloaded with unnecessary design gadgets. That is why if you want your logo to be well remembered, then you need to create it simple, with a minimum amount of detail.

Delivering a message

The right logo is most likely to grab people's attention and make it easier for you to communicate your brand information from one person to another. The simpler the logo, the more reviews and direct customers it gets. Therefore, you do not need to overload it with unnecessary details, it is better to make it neat, accessible, understandable for the average person who will pay attention to it and decide whether to contact you.

Emotion provocation

When viewing a logo, a person has certain emotions. But it's more effective to make a more modest logo with fewer design details than the other way around. This is the most important marketing rule.

Media distribution ability

Every logo(Brand Logo Design) maker will tell you that lightweight logos with few details are easier to use in advertising. The lighter it is designed, the more convenient it is. Also, if the logo has many elements, then it is unlikely that it can be easily modified so easily in case of something. And if there are few details, then the correction is much easier and more effective.

Scalability

Lightweight logos are easier to scale. This fact is useful in any area, but especially here. A complex logo with a lot of details and individual elements is difficult to resize because little things are overlooked. The appearance becomes blurry. So you can easily decrease it or increase it. This is undoubtedly a big plus, which carries with it simplicity and minimalism.