Shape: A defining factor in logo design

Our subconscious mind constantly receives stimuli from the environment and responds differently to each of them.

For example, a straight line passes different messages than a curve, like a circle compared to a square.

This also applies to logos! To understand them, the brain processes not only colors and font types, but also various shapes. The resulting emotional reactions are crucial to the public's perception of the company. A logo is enhanced, even if it looks simple, if it is properly designed.

The most well-known and widely recognizable logos have been designed with these psychological factors in mind. This makes it easier for the company to communicate its values ​​and goals in the clearest way.

In this article we will analyze how we can use the various schemes to enhance the capacity of our brand.

Circles, Oval, Ellipses

Such shapes are associated with positive emotions. For example, when we use the shape of the circle, the concepts are indicated:

· of the unit

· of friendship

· and love

Also curves of any kind are usually associated with the female element in nature.

Triangles, Squares

Shapes with perfectly straight lines, such as triangles and squares, give the meanings:

· of stability

· and balance

Logos that use straight lines also aim to display elements such as:

· the capacity

· the professionalism

· and efficiency

The brain also connects the triangles with:

· the power

· the science

· the religion

· but also the law

In contrast to the curves, the triangles refer to the element of the male and that is why they are often found in logos(Best Logo Design Services in USA) of men's products companies.

Vertical & Horizontal lines

The messages received by the subconscious when processing vertical lines in relation to the times it looks at horizontal lines are diametrically opposed.

The vertical lines indicate concepts such as:

· the power

· the aggression

· and masculinity

Contrary to the horizontal lines, concepts such as:

· the peace

· and unity

Font

The letters in turn are equally shapes and are subject to the same rules.

Multi- angle fonts evoke a sensation:

· aggression

· and dynamism

But if we observe fonts more smooth and rounded contours we receive a sense:

· light atmosphere

· and youth

Often bold, bold fonts are aimed at men, while curved fonts and calligraphic letters tend to be aimed at women.