Logo design components

A logo is made up of several elements that together seek to communicate something through: colors, typographic or calligraphic fonts, illustration styles, shapes and historical references.

Color

This is perhaps the most used and easy to remember aspect in the universe of brands. The fact of choosing the tonality of a logo does not create the corporate identity by itself, but it plays a very important role in ensuring that this identity can be aligned with the strategy and communication of the brand.

In addition, the color of the logo has the ability to create powerful sensations and psychological associations in people's minds, two factors that are undoubtedly reflected in the emotions you are perceiving. For example, when brands use gold, silver or dark tones, we associate their products with a high value. Later we will talk about the psychological impact of this factor on the logo.

Typeface

When the name of the company or activity is present in the logo, choosing the right font can be decisive; as it will have a huge impact on the way people interpret the business. For example, there are futuristic types of letters that convey innovation, while others, being classic, refer us to the old. So if you want to communicate with your logo that the value of your product is based on an ancestral past, the first thing you should do is discard those fonts that are too minimalist or transmit speed and choose a font that suggests the traditional.

Symbols

The goal here is for people to easily remember or identify your brand just by looking at the symbol and never mistake it for something else. For this reason, a logo(Custom Logo Design Ideas in California) must be unique, eye-catching and direct. Among the best examples of symbols are Nike, Coca-Cola or Apple.