Logo Design Color Selection

One of the major factors of success in Logo Design is the correct color choices in the designed work. Incorrect logo design and color selection may result in negative factors related to the brand, institution or product being promoted. This situation can bring about negativities that will not leave you behind, from the branding process to your promotional activities.

How to Choose Color in Logo Design? Things to Know

When designing a logo for your business, it is important to know and consider the way your target audience interprets colors. In order to understand the concept of color better, we need to know which color evokes what. All major global brands use the color they use in their logo designs knowingly and deliberately. Psychologists have studied the effects of color on people and the associated emotional responses for many years. The data sources they obtain are that colors create a strong link between people's emotional responses.

For example, brands serving globally in the fast food industry such as Pizza Hut, McDonalds, KFC, Wendy2s and Popeyes have associated the feeling of hunger with the color red. The purpose of these brands to stay these colors is based on scientific research data on the effects of colors on people. In order to create the concept of luxury with another example, big brands such as Chanel, Prada, and Michael Kors used black, white, silver and gold colors in their logos. It is color in the first place that gives us this feeling, and then our visual perception that we associate with the brand.

When it comes to Logo Design and Color Selection, first you need to know which four different emotions the logo design wants to trigger on people. Write these four points aside. Then choose the right color to use by examining the meanings of colors and the colors used by major brands.. Another issue you should not forget is that the color selection is only a part of the logo(Logo Design Inspiration) design process. For this reason, you cannot achieve a successful logo design by using the right colors, you only choose the right color. By using the color sense guide we have prepared below, you can decide on the main colors in the brand you will create. You can also examine which colors the big brands use and get information about the meanings that colors evoke.

The Sense of Color and the Meanings Associated with Colors

YELLOW

Yellow color activates the feelings of optimism, openness and warmth. Nikon, Cat, Ikea, Subway, Best Buy, National Geographic are examples of global brands that use yellow color.

ORANGE The

Feeling that the color orange evokes and activates on the person creates the feelings of friendly, cheerful and confidence. Fanta, Tint, Starz, Nickelodeon are examples of global brands that use orange color.

RED

The feeling that red color evokes and activates on people creates excitement, young, brave, hunger feelings. YouTube, Exxon, Oracle, Coca-Cola, Cnn, Kfc, McDonalds are examples of global brands that use red color.

PURPLE

Purple color reflects the feeling of creative, productive, wise and imaginary meanings that it evokes and activates on people and the masses. Global brands that use purple color Milka, Twitch, Yahoo, Taco Bell can be cited as examples.

BLUE

The feeling that blue color evokes and activates on people and communities triggers the concepts of trust, power, peace and freedom. Ford, Ibm, Intel, Dell, General Motors, American Express are examples of brands that use blue color globally. Technology companies

GREEN

Green color evokes the meanings of nature, natural, trust, reliable and power on people. Global brands that use green color include Whole Foods, Starbucks, Android, Spotify, Monster, John Deere.

BLACK The

Meanings that black color evokes and evokes on people are explained as being balanced, calm, confident, neutral and natural. Apple, Cartoon Network, Adidas, Nike, Puma, Sony and Wikipedia are examples of global brands that use black color as their corporate color.