Basic requirements for a logo

So, you have a need to create a logo for your business and you have approached this task with all responsibility - you have studied your target audience and its preferences and filled out a logo design brief.

And now you have several variants of design concepts for your future sign. These logo design requirements will help you make the right choice:

1. Logo design should be simple and straightforward, and therefore easily recognizable.

2. The logo should not shock. This is not his task.

3. The logo should not contain small illegible details, this will not only complicate its perception, but also create problems when using it.

4. The font of the logo should be easy to read.

5. Make sure the logo is perceived without distortion, easy to read and recognizable when small.

6. It is not advisable to use more than three colors and gradients in the logo design.

7. The logo should look good in black and white.

8. The logo should look like a single whole, all elements should complement each other and be visually balanced.

9. If you want a combined logo (sign + Brand name), then the sign must be used independently, without losing recognition.

10. The logo should not include additional effects - volume, highlights or shadows. In such a design, the logo can only be in exceptional cases, for example, when used on a website or in multimedia presentations.

11. Design must be unique - this is the main requirement for a logo. Then you can not only avoid third party claims, but also register it as a trademark.

12. Check if the designers used electronic resources to create the logo.

13. The future sign should work for your image, creating a sense of confidence and stability.

14. Test the logo—show it to at least five people and make sure the logo looks attractive. Remember, a logo isn't just for decision makers to enjoy.

Hard? - Yes! There are many requirements for creating a logo. Many criteria need to be considered in order to avoid mistakes in the future in order for the logo to serve for decades.

But don't worry. Our employees - marketers and designers will help you.

They say you can't create a perfect logo, but we do it!

We will take into account all the requirements and create a unique, error-free, protectable logo(Logo Design Online) that will work to successfully promote your business.