A MONOGRAM IS ALSO A WAY TO CREATE A LOGO

The monogram, as the ancient Greeks conceived it (Greek μόνος - one, γραμμα - letter) is a sign in the form of adjacent or connected letters, meaning a name.

Historians believe that one of the first monograms was the abbreviated names of Greek and Roman cities on their earthen coins (350 BC).

For centuries, people have used their initials to denote product right, origin, power.

Monograms were applied to:

· coins and medals;

· paintings, sculptures, furniture and other miscellaneous items of artisans;

· coats of arms, weapons and other property of aristocrats and monarchs;

· documents, manuscripts, later - books;

· jewelry;

· Handmade linen.

Essentially, a monogram is an artistic design initials. Most often it is not one letter, but two or three..

Types of monograms

Associated with the concept of a monogram are other terms for graphic signs.

A monogram is a monogram decorated with additional elements: abstract curls, wreaths, branches, animal silhouettes, crowns. This is how family coats of arms are created, and sometimes logos (about them below).

· Ligature is a sign of any writing system or phonetic transcription, formed by combining two or more minimal writing units (graphemes). If these are not hieroglyphs or syllabic characters, but letters, the

ligature may turn out to be a monogram. The fundamental difference is that the signs in the monogram can simply stand side by side, but in the ligature they are always connected. This is an interesting design trick that can be used to personalize typography. Or create a logo.

· Ex-libris (from the Latin ex libris, that is, "from books") is a personal sign with which the owner of books marks copies from his library. And if the initials of a person are the main element on the sign, the ex-libris turns out to be a monogram or monogram.

Clarifying what a monogram is today, it should also be mentioned that they are used not only as derivatives from names, but also from whole phrases: an affirmation or life credo can be encoded in a monogram. So, DWBH means Don`t worry, be happy!

Monogram as the basis of the logo

In fact, monograms have served as a personal branding tool long before the concept of marketing and branding emerged. And they continue to be actively used as a basis or part of logos.

We see them on the signs of popular fast foods, on the hoods of cars, on household and electronic appliances.

In the fashion industry, one of the first monogrammed logos was the Louis Vuitton brand. It was designed to be applied to products as a way to prevent counterfeiting.

Since the success and reputation of fashion houses are always associated with the name of their founder, monogram logos are very popular in this area: Chanel, Gucci, Fendi, Yves Saint Laurent and others. They talk about continuity and family traditions.

How do you know if a monogram logo(Modern Logo Design Company in New York) is a good fit for your business?

· The company has a long, complex name.

· The name can be easily shortened to an initial abbreviation, that is, according to the first letters of the words.

· You want to emphasize your brand's commitment to family values.

· You plan to work in international markets where the abbreviation will be more universal than the translation of the company name.

The popular logo format is a graphic sign + full company name. Separately, the sign, which may be a monogram, does not begin to be associated with the company immediately, but as it is recognized by customers and customers.