2 Different Methods to Make Logo Design Successful

Logo design is directly related to the impact a company or workplace has on people. With today's technology, the use of the internet has become quite common and intense. For this reason, different channels have emerged to find your brand and communicate with your target audience. For the last 10 years, your company's obligation to use both website and social media accounts has become standard. In fact, you are not obliged to do this, but if you do not do these, negative negative points are added to the institutionalization process of your brand. People may want to communicate with your brand and you in every field, and the more you take into account, the more positive your brand's recognition process will gain.

1- Choose an Easy-to-Read Font

The company name letter, which will be placed next to the logo design that will represent your company, has an important place as logo design. The reason for this is that the company name is used together with the logo design, so they travel together during the time it is used and are exhibited together. For this reason, you should pay attention and care in choosing the font you have made. A general and standardized rule for font selection in logo design is that; it is the ability to read the room brand name perceptibly at first glance. Avoid complex and tiring font choices as people may have trouble reading the brand name in such situations.

This situation can negatively affect the recognition of your brand. If the font selection is chosen before the logo design, it will shed light on the formation of the emblem and the general lines gaining clear values. Do not let go of your different point of view and evaluation in font selection. Today, the Helvetica font has become the garments or food packages handed out by charity foundations. We are not saying that it means that the font is bad, we want it to mean that you have to make different choices in order to look different. You can try to get a better image by manipulating the font you have chosen. Play with the spacing of the letters, change the visual form of the letters. Create a visual composition for your brand, but this composition is not separate from each other, You can also check out this article called Font Selection in Logo Design.

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2-Logo Design and Color

Another situation that has the most important criteria in a logo design is the choice of color. The colors you will use and choose can tell a lot about your company and your brand, and they have this power. When choosing the color, the visual form of the logo design must be completed in general. You will want to see the colors you have chosen one-on-one in the logo design in order to make a good and correct decision. Avoid color choices that are too complex, contrasting and do not create sufficient contrast values. Make it easier for you to make correct and accurate choices by examining the emotional and cultural meanings that colors leave on people.

In this way, you will have a healthier design formation. Make sure that the colors of the logo are plain, that is, they maintain the same visually when black and white are used. Think of the colors you will apply for your logo design as the clothes you will wear on a special day. Because your logo representing your brand should always greet your customers as elegant and naive as if it was a special day. Do not overlook that the colors you have chosen will guide you in creating your corporate identity design. The corporate identity work to be built on all these colors will determine the communication style of your brand with your customers. You can also read this article called color selection in logo design.