Website Design Trends 2021

Fashion trends in website design change frequently. Those companies that follow the trends manage to maintain their relevance over the years. What trends in website design will await us in 2021? You will learn about this in this article.

Borrowing from social networks

Recently, the sites of many famous online stores began to resemble the design of social networks. You can often see Trending Stories, like on Instagram. They contain promotions and offers of the store. And the feed is filled with the most demanded goods or novelties.

The choice of this design option is due to its convenience and attractiveness. Many companies have been presenting their products on Instagram for a long time. Why not bring the best social media solutions to your corporate website?

At the same time, this trend has affected not only online stores. You can often see this kind of website design at online schools, courses and information blogs. For example, the website of the online school SkyEng has a similar similarity to Instagram.

Asymmetry

Online stores are gradually moving away from standard templates. More and more often you can find asymmetrical, unusual layouts. In times of abundance of sites, it is important to be able to stand out and be remembered. For this purpose, creative solutions are used: from non-standard placement of sections to the use of unusual images.

Such site design can not only attract attention and arouse interest, but also create the desired impression of the company and the product among the visitors. In addition, with the help of an asymmetric layout, you can more compactly place information on the site and facilitate its perception.

AI use

The use of artificial intelligence is more and more common in modern companies. Entering the site, you probably come across this. AI products are now actively used by brands. However, their distribution will increase by 2021. For example, it is assumed that more and more sites and services will be equipped with voice search.

3D images and characters

The trend towards simplification is gradually being replaced by the fashion for elaboration and realism. This is especially true for icon design. You can also present third-party images on site pages in volumetric form. This solution is only gaining its popularity and in 2021 will be actively used in design.

Minimal design

Minimalism remains a popular style in many design directions. The discreet and neat design is liked by many users. Such a site looks easy and calm. Therefore, more and more web resources are presented in this style.

The minimalistic design of the site is aimed at "lightweight" and accurate delivery of information to users. Developers face the daunting challenge of communicating products without using an abundance of elements. And looking at modern sites, we can say that this task is being completed.

Combination of photos and graphics

Regular photos are going out of style. They are being replaced by a combination of photographs and graphics. It looks original and non-trivial. It also effectively draws attention to the product. Not a bad idea: depict a person in a graphic, and leave clothes / shoes on him as a photo.

Single style icons

In 2021, the trend will be to use icons of similar design(Responsive Web Design Company in Los Angeles, California). Images denoting categories on one site should look harmonious. This technique has long been used in Instagram accounts of online stores. Thus, you can create the impression of the integrity of the brand style.

Unique 2D illustrations

Along with volumetric pictures, interesting graphic images will be fashionable in 2021. Their main feature is uniqueness. These are not just standard drawings, but real creative action. With the help of such 2D images, you can interest the site visitor and generate a positive attitude towards the brand. For some viewers, such illustrations may seem absurd, but this is their beauty.