The 8 steps to web design

Having a website in Mexico today has become practically a necessity for any company that wants to modernize and keep up-to-date, an example of this is the 65 million Mexicans who surf the internet on average 7 hours and 14 minutes a day. Specifically, one of the most important data is that according to the latest study carried out by AMIPCI , 64% of these people use the internet to search for information and that is where it can represent the difference between having a website and being found, or simply find your competitors.

Nowadays it is no longer simply enough to have a web page, but it must be done in a way that is effective and has what it takes to be useful for its visitors, which is why web design has gained considerable importance. Designing an efficient website starts from the moment we think about the need to have it and for this we set ourselves the task of putting together this list with the 8 key steps to make an effective design for a website.

Take into account that the most important thing is always to be clear about what you are going to do before doing it and that is why here are the 8 steps:

1. Define the objective of your page:

The objective of your site is the basis of the structure and therefore it is very important that you define it first. Some goals for a web page can be:

· Have a cover letter of your company to be able to show it to current clients.

· Have a website to attract visitors and through a process transform them into new customers for your business.

· An online store in which you offer your products, services or content to users directly.

· A blog or news portal which becomes an information business rather than a sales one.

· A page to attract visitors to an event.

· A combination of two or three of the previous items.

It does not matter what your objective is but it is important to be clear from the beginning since in this way you will be able to design a site that is effective for your cause. However, always keep in mind that it must be scalable since it must be able to grow with your company.

2. Choose the style:

It is very possible that if you are at the point of creating or redesigning a website it is because:

· You have an established business that has been around for a while but you don't have a website.

· You are an established business that has been around for a while and you have an outdated or outdated website.

· You are a new business just getting started with everything it takes to get established.

Whatever the case, it is important that you already have a design basis for your logo and applications, as this will serve as the basis for dictating part of the style you will choose. There are different styles on web pages and it is always very convenient that you review several pages to get an idea of ​​different examples that exist and which ones you like the most.

Some of the styles that a page can have are:

• A "One-Page".

• "One-Page" with a starter photo carousel.

• A website with different sections.

• An online store.

• A landing site.

Once you have defined the style you like the most and the objective, you can move on to the next step.

3. Create a sitemap:

Creating a site map is another of the basic steps of a web page, this is nothing more than determining which sections will be included and your page and at the same time which subsections will exist within these. The most practical thing for this is to take a piece of paper and a pen and start creating a list. Once you have the list, you can start working on what should include each page and sub-page.

4. Choose the Keywords:

It does not matter if your goal is only to have a platform that your current clients can visit or if you are looking for a platform to attract new clients, whatever the case it is important that when these people enter a search engine and type certain words related to your company! your page appears! And although this can be challenging, if you are already making the decision to create a website, it is better if it is effective and optimized from the beginning.

Creating a list of keywords should be focused on how your visitors or customers would search for your company's products / services, and based on this select the most significant words to develop the content of the page.

5. Structure the information and create the contents:

Once you are clear about how your potential clients are looking for you, it is important that you start creating the information for each section of your page, use the keywords in a natural way, a language that your visitors use and the precise description of each part of the business . A tip that can help you a lot is that you first work on all the sections of your page and leave the information from the home page at the end (this should be a concrete summary of your entire page).

6. Choose the images and create the necessary graphics:

It's time to dress up your page and illustrate the most important points, select a series of images suitable for each section of your page. These images may be some that you have of your company and / or staff, of some of the work you have done, of some of your clients, and if you simply do not have images you can use a stock of photos to download them from there.

It is also important that you define if you require any table, graph or visual element to better explain a point, if this is the case you must create it or hire a designer to generate these elements for you.

7. Add a blog to your page:

Perhaps your objective does not go beyond a simple informational or corporate page, however a blog within your website offers many benefits since it not only helps you in search engine positioning such as Google, but also becomes a platform Through which you can offer valuable information to your visitors that will help them make a purchase decision about your products or services. A blog can also help you answer frequently asked questions from your potential clients on various topics related to your industry.

8. Publicize your new website:

Once you have the site ready, you must make people know it so that they start visiting it, some ways to do it are:

• Include it in your company's stationery (business cards, letterhead, envelopes, brochures, etc.).

• Notify your current contacts via email or by emailing .

• Include it in the electronic signature of your email.

• Advertise through social networks .

NOTE: An expert can help you to give you better results in the medium and long term:

Today there are too many options to design a website and there are even several that are "free" and you can do them yourself. It is important that you know the disadvantages that creating a "free" website can have and the advantages of having the help of an expert.

Some of these advantages are:

· Your site will have just what you need and it will work optimally.

· It will be optimized in all aspects and it will be much more adaptable to different devices (PC, laptop, tablet, mobile and touch devices).

· It will take less time to create the site and so you can focus on the other aspects of your business.

· An expert knows the best hosting and domain options for your website, this can eventually make it cheaper.

· It will be much more compatible with search engines (Google, Yahoo, Bing, etc.).

· It can be scalable and you won't have to start from scratch when your business grows.

· He can help you with his expertise in how it is best to present information and people's trends when browsing the web.

Now you are ready to start with the design of your website(Web Design California USA), if you have any questions you can comment on them in the section below and we will gladly answer them or create an article that clarifies your concerns.

Remember that it is very important to set an objective, choose a style, establish a structure and publicize your website to be effective.