How to improve your website ranking in Google

The Google search engine uses a variety of methods to determine which pages appear first in search results. The exact formula is secret but there are a few things you can do to improve your search engine rankings. The term for this process is called search engine optimization or SEO .

You can take steps to improve your search engine rankings. There are no guarantees and there are no successful immediate plans for implementation.

If you use SEO tricks, sooner or later Google will recognize it and change the approach to your website. This will change the ranking negatively and you will wonder what has happened.

Below we present some tips where we can encourage the search engines for a favorable examination of our website.

Give your website a theme

A keyword phrase consists of those words that you think someone is more likely to use in a search engine to find your content. It's the theme of your page according to Google. You could spend a lot of energy on keywords just to improve your website ranking. The keywords should appear somewhere in the content, preferably in the first paragraph or below. "This is an article about X, Y or Z." Do not overdo it and do not make it look unnatural.

Write as a person and use those words that people (people) are most likely to use when looking for a page related to your topic. Telling people what they are going to read is helpful. Using a word that does not exist in your article in order to stick to these keywords is not.

If you were searching for your site, what keyword would you type into the Google search box to find each of the internal pages? Try a Google search for this phrase. Did you get many results? Was the content what you expected to find? A different perspective can be helpful. You can check out Google Trends to see if the phrase is starting to get popular.

Try to stick to one key topic per page. This does not mean that you should write limited text or use strange phrases to keep the subject in a specific context. Your topic may be broad. Just do not put together a bunch of random and irrelevant content. Clear writing is both easier to search and easier to read. Do not be afraid to use lengthy articles and detailed comparisons of your topic, as long as you start with the big ideas and then present the details.

Do not overlook keyword density

One of the things that Google looks for when listing pages is the density of a keyword - how often it appears. Use each word in a natural way. Do not try to deceive the search engine by repeating the same words over and over or making the text "invisible". It will not work. Some of these behaviors can block your website.

Write an essential opening paragraph that states what your page will present. This is a good practice and can help search engines find your page.

Name your pages

Give your pages descriptive names. Google often displays search results as a link using the title of the website, so write it as you would like it to be read. A link called "untitled" is not tempting and no one is going to click on it. When needed, use the page keyword phrase in the title. For example, if your article is about penguins, your title should contain the word penguins.

Pay attention to the links

One of the factors that Google considers is the presence of links. Exactly looks at links to and from your site.

Analyzes the words you use in links to identify the content of your page. Use links within web pages as a way to highlight keywords. Instead of saying, "Click here to learn more about SEO," it would be better to write "Read more about SEO (Search Engine Optimization)." Links from other sites to your site are used to determine PageRank.

You can improve your PageRank by sharing text links with other related sites. Linking to your own website will be fine. Be a good citizen and link to sites other than your site, but only when they are relevant to yours. Banner exchanges are no longer effective, and pages that want to charge you for this sign-up service are often known junk mail senders who may end up damaging your ranking instead of highlighting it.

The question that arises at this point has to do with the number of links you should have per page. It is considered one of those rules that is likely to hurt you if you overdo it, so the key is to have useful links and use them in a natural way in relation to the length of the text (content) you offer. Automated scripts that link your content to other pages or ads on your site can ruin your website rankings in the long run.

Don't forget social networking

Social networking sites can be a good way to promote a site, but it is not clear how directly they affect search rankings. Therefore, if you find that a lot of traffic is coming from social networks, make sure you make your content socially friendly. Add images and give your content binding titles.

Make your image search friendly

Give a description (alt) of your images. The description in the graphics provides another opportunity to place additional keywords where Google can see them. Avoid using keywords that are irrelevant to each photo.

Make your website mobile friendly

You want to make your content mobile friendly for a good user experience, but you also want to do it for the sake of search. There is no doubt about that. Google has stated that mobile friendliness is a sign of better ranking. Follow the multi-screen display instructions from Google to make your website(Web Design Bakersfield, California) mobile friendly.

A good design is a popular design

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In the end, strong and well-organized pages are pages that Google tends to rank higher. They are also pages that tend to become more popular, which means that Google will rank them even higher. Follow a good plan as time goes on, and a lot of SEO will be designed on its own.