How to define a goal on your website?

When starting a web page, before you think about how it will look, you need to consider what you want visitors to do within it.

We must be very clear about the strategy that we are going to follow as well as the “why” and “for what” of the objective on your website.

For this we must start with the following questions:

There are many advantages of having a web page, but it is essential to correctly define the objectives to be clear if you want them to buy your products or request a quote? Subscribe to your newsletter to receive promotions? and thus identify the conversion you intend to achieve.

There are many objectives that lead a company to want to have a website. Know yours precisely, as they will be the key to your success.

To define these goals, you must ask yourself what it is you want to achieve or achieve within the next few months with your business globally. So when you think about goals, focus on the entire “digital ecosystem” and not on a simple web page.

When you define the objectives for the site, there is a difference between those dedicated to e-commerce, a blog or for a help center, for example. Each site has its general objective, each process and landing page has a particular mission.

Goal style on your website

Some examples you can assign are:

Fill out a budget request form .

This is the case for the vast majority of traditional professional services, this is a requirement prior to a face-to-face visit to a client's office.

The download of a product.

For example, necessary when a writer who wants to sell his latest novel will be interested in measuring direct sales from his blog.

E-commerce purchases

If you have online sales, you can measure the number of people who enter the page and take all the correct steps until you reach the sales goal.

Here are some examples to give you an idea that your goals should be "real, achievable, and traceable," consistent with your resources, budget, and limitations.

Once you know what you want, it is much easier to translate it into a web page that reflects what your business goals are. The main thing is to know what action you want your visits to take.

Do not be fooled or be fooled, more than the design, what really counts are the objectives achieved. How many visits do they make or complete the objective for which this website(Web Design California in USA) has been built? For this I invite you to read this ebook on how to sell on autopilot.