What is typography for in a brand?

Typography is a visual element of the brand's style guide, which organizes the written copy of your company in a readable way that conveys in the most appropriate way and aligns the message with the personality of your brand. Although sometimes overlooked, typography is a large part of a brand's identity. Includes type layout, spacing, sizes, hierarchy, color, and integration on a variety of media. Find out below what are some of the main reasons for its importance in a brand.

Is everywhere

Everything that includes text has some degree of typography. Aspects such as logo(Custom Modern Logo Design Company in Manchester, UK), packaging, emails, documents, website, and social media images include a good deal of typography. When building your brand identity it is vital to ensure that it is well designed and considered.

Define the way consumers experience your brand

The way people experience your brand is, in many cases, through words. Whether it's on the web, looking at a post on social media, or in the instructions that come with the product or service. Typographical errors such as small or low contrast fonts on a web page are one of the main complaints from users, these errors lead to bad brand experiences and consequently bad connotations for your brand.

Build brand recognition

Typography and fonts affect the way your audience sees and remembers your brand because they are a huge part of your visual identity. A memorable typeface is instantly recognizable - think of widely admired brands like Coca Cola or Disney that have even created and trademarked their own typeface as a way to make it part of their identity. Typography makes up a large percentage of your brand's visual identity, and can therefore become an integral part of how your audience perceives and remembers you. Make your typography recognizable and memorable.

Brings meaning to the brand

Each typeface classification has a different set of connotations and therefore will create a different representation of who you are and what you represent as a brand. The reason there are so many classifications and typefaces is that they all bring a very different mood or effect. For example, sans-serif typefaces tend to have a modern look and are used for current or high-tech stuff. The creation of typography branding is a complex process that will result in greater recognition of your brand and achieving a consistent brand personality across all channels. Now that you know what typography is for and why it is so important to your business.