What is brand identity ?: Everything you need to know

What is brand identity

The brand identity or the brand identity is the collection of all the elements that a company creates to portray the correct image for its target audience. Brand identity is different from "brand image" and "brand", although these terms are sometimes treated as interchangeable. The term branding refers to the marketing practice of actively building a distinctive brand. The brand is the perception of the company in the eyes of the world. The brand identity is different from the brand image. The first corresponds to the intention behind the brand and the way in which a company does the following: everything to cultivate a certain image in the minds of its potential customers. The brand image is the real result of these efforts, successful or unsuccessful.

How to develop a strong brand identity

The first thing is to know what tangible elements you want to make up your brand identity, you must know who your company is as a brand. This is made up of some elements: - Your mission - Your values - The personality of your brand - Your unique positioning - The voice or tone of your brand Before starting to build your brand identity it is essential that you understand what each of these consists of. key elements.

The basis of your brand identity: the design

Everything related to corporate design are the tangible elements that will determine how your brand is perceived. From your logo, your packaging, the design of your website, your social networks and even your business cards. In other words, designing your design means reflecting your brand identity and building a successful business that is a clear reflection of who you are as a brand. So how exactly do you build a good brand identity that drives your business? Before you start creating your design elements, you should start from scratch and design the basic components of your brand identity. They include elements such as the typography or the color palette that you are going to use in your messages.

Designing your brand identity

Once you've done all of the above, related to design, it's time to work with a designer to bring your brand identity to life and translate who you are as a brand into tangible design assets that you can use in your marketing. Your branding agency in UK(Cheap Modern Logo Design Service in Bristol, UK) can help you achieve this and that your company reflects just what you need. Depending on the type of company you have, one asset or another may be more or less important. For example, a restaurant should focus its efforts on its menu card. However, an online store should focus most of its resources on its website. The basic elements of the brand identity are the following: - Logo . The design of your logo It is the main element in your brand identity. - Website . It is one of the most representative and important aspects of your brandy identity. Especially if you have an online business, your customers will take a look at your website before making a purchase decision. - Packaging . If your product is physical, product packaging is key to attracting your potential customers. - Business cards a. A well-designed card offers the opportunity to reinforce a positive opinion of your company in the eyes of your target audience. - Email design. Among so much competition in your clients' email inbox, you must fight to stand out from it, an attractive design is key to achieving this. Now you know what brand identity is and everything related to it to get your business to take off to the next level. Make your brand memorable.