The 6 criteria for a good logo

With Modern Logo Design, creating your own logo is so easy. But to make sure you have a logo worthy of a professional, we give you the criteria that a good logo should have. Follow these tips to create a logo totally in your image, for free!

1. Memorable / recognizable

Your logo identifies you, so naturally it must be easily recognizable if you want users to remember you. The message you want to send must be clear and the elements represented, understandable, to have the greatest possible impact. You should also incorporate the values ​​of your company.

2. Flexible

A logo must be adaptable and readable in all media. Whether on the web or in print, on a white background or a dark background, on little more than a business card or on the end closure on an advertising blanket, your logo should be applicable everywhere. Also, make sure you have a vector version.

3. Color

Your logo must be effective in both black & white and color, as it will be used in all conditions and all surfaces! Since you don't know what context it can be used in, make sure it's as powerful in black as it is in white. A good way to ensure this is to create your first logo in black and white, and add a significant color or two later. For this we recommend that you consult the "Psychology of color" studies to be able to choose the corresponding colors.

4. Simple

It should be simple! Put aside the effects and everything superfluous. Concentrate on the basics and use basic shapes, this will simplify your life. In addition to simplifying your logo, we assure you that it will be understood either in a large or very small size, which will make it very flexible.

5. Eternal

Defining a brand image and logo is a great step in the history of a company. Even if you create a logo for free, it will still need to be printed on the stationery. So it is not advisable to change the logo every year. Whenever it is important to follow trends, it should not be too conservative, as a good logo(Expert Modern Logo Designers in Brighton, UK) must, pass through time.

6. Badge

Despite all these criteria, creating your logo can seem intimidating. Have fun and customize your logo all you want! Make sure it is easily distinguishable from competitors' logos. With this you will stand out from the competition and have a unique brand image.