The 5 best logos in the tech world

From software to hardware, from smartphones to smart refrigerators, tech companies live on the border between our modern world and the future. And while their technology supports nearly every other business on the planet, tech companies are different from every other industry in their business culture, marketing, and even logo design(Creative Modern Logo Design Experts in Hertfordshire, UK).

The tech industry is paradoxically inclusive and exclusive, seamlessly integrating with other industries while, at the same time, staying distinct. We can see this reflected in the design of their logos and the truth is that aspiring tech startups would do well to understand what design techniques separate them from other logos.

So here we take a look at 5 of the best logos in the tech industry, explaining what they do well in order to design your tech logo properly. We'll cover some practical tips to pull off and even show you how to design your own logo at home - after all, many of these same logos originated, not from multi-million dollar design agencies, but from the ramshackle garages these were founded on. companies.

Apple

We'd be remiss if we didn't start with Apple - not just one of the best logos in technology, but one of the best logos in any industry. For starters, it clearly displays the company name. Even if you've never seen the logo before, you could easily guess which company it belongs to. But their logo goes further - many companies have apples on their logos, but Apple's apple outshines them all. Why exactly? Part of the appeal is the curves. The Apple logo has almost all circular curves, with the exception of the points on the bite and on the blade. As we explain below, curves and circular shapes are playful and friendly, and they tend to invite the viewer inside. For Apple specifically, which has a strong fan community, this helps create a group feeling to enhance loyalty and incentivize newcomers to join.

Samsung

The Apple logo does its thing, what else can you expect from a company with the motto "think differently"? But with Samsung, we started to recognize some of the common traits of tech logos, namely the creative brand logo and the color blue. Wordmark logos - logos that revolve around the company name in text - are common in the tech industry as a means of boosting name recognition. The trick to keeping a word brand logo interesting, as Samsung demonstrates, is to get creative with the typography. In this case, it is the unique and characteristic letter A, along with the first and last letters that break the edge of the oval frame. The color blue is a popular trend in technical logos too, as we explain below. However, Samsung takes a darker tone than the others, giving the impression that they are more serious and effective, but not as welcoming.

IBM

Creative, memorable, and representing the brand in a positive way, the IBM logo has always been a great success. Again we see the popular blue in tech logos, but that's just the beginning of this intricate logo design. The main feature is the repeated horizontal lines. On the surface this seems like a creative way to display your name, but from a graphic design perspective there is more to it than that. The horizontal lines represent stability and calm, reminiscent of the horizon or the ground itself. Onlookers' eyes go mainly from left to right, making the mark appear level or balanced. The typography of the letters, too, is deliberate. Chunky, locked typeface with thick, locked serifs encourages connotations of stability and reliability - the logo won't have the same impact with thin or slanted typeface.

Microsoft

Like Apple, the Microsoft logo breaks the traditional rules of technology logos. The angular squares are a stark contrast to the curved circular shapes of the other logos, and the soft colored rainbow is a degree warmer and friendlier than the more common blue. Learn more about color in our article: Meaning of colors and how to use them Despite breaking tradition, the logo is very effective. The play of colors mitigates the harshness of the squares, so it remains as inviting and inviting as the other logos. It also evokes the idea of ​​a window, reminding people of Microsoft's flagship software for Windows. The Wordmark logo text walks the line between casual and formal, with strong straight lines but no serifs. The F and T connected at the end is a nice touch too.

Intel

The Intel logo seems almost too close to the Samsung logo - a blue mark that rests within a slightly sloping oval, which is broken at the beginning and end of the word. They are clearly using the same design techniques to promote brand name recognition and a sense of welcome and invitation. And, like Samsung, Intel uses creative typeface. Instead of Samsung's A, they have a unique T without the left branch. The typeface cleverly uses curves, particularly at the bottom of letters that would otherwise be blocked - this, combined with the use of lowercase, makes the Intel logo much more playful and casual and the from Samsung, but not so professional.