Methods and rules for creating a logo from a monogram

There are several ways to draw a logo based on a monogram:

1. Put initials next to each other. This approach is so simple that it takes determination.

2. Connect letters or even make a ligature out of them.

3. Turn the signs over or fold them into a specific shape.

4. Arrange so that the gap between the letters forms another one.

5. Enclose letters in a frame, the geometry of which will work to impress the brand. By the way, a frame of a certain shape can enhance the similarity of the logo with the coat of arms. Or a seal - a quality mark.

It is important to choose the right:

· Simple design. By using letters, you code important information in your trademark that you want to communicate to your target audience. Hence, this information should be easy to read. In any size of the logo and on any medium where you want to apply it - on the metal of the sign, the fabric of the branded T-shirt or thick paper of the bag.

· Clear styling. Playing with the shape of the letters with an image is not always easy. But this way you can create a really elegant solution in which the form complements and emphasizes the meaning.

· Font. It must match the character of the brand. Light calligraphic letters appeal to women and speaks of creativity. Strict fonts indicate responsibility and solidity. Imitation of handwritten signs declares openness and democracy. And in any case, readability remains an important requirement.

· A minimum of color to emphasize the letter design. No more than two colors are recommended. But sometimes one is enough, with or without gradients. Additional expressiveness to the monochrome solution can be given with the help of volume.

· An exception to the “no more than two” rule, according to tradition, can be a logo(Cheap Modern Logo Design Service in Manchester, UK) for brands that focus on creativity, innovation, emotionality.

· Special fonts have been developed to create monograms. There are also design programs in which you can experiment with colors, shapes, and letterforms.

But for a monogram to become a talking symbol of your brand, you need more: to understand its values ​​and character and to articulate them in an expressive graphic form.