More and more buyers are browsing catalogs and offers of companies in mobile applications, but only 3 out of 10 users make a purchase. Most quit the app because of a complex and slow interface or lack of up-to-date information. Only 6% of visitors don't make a purchase due to personal preference. But untapped mobile app capabilities and poor user experience can cost a business too much!
The good news is that the situation is easy to fix. This article describes how to improve the mobile app and make it more user-friendly.
How to improve UX
Onboarding
Onboarding is a process that helps people dive into the functionality and settings of an application so that they can use it more productively.
If your application has steps where you can go wrong, take care of the users and design prompts.
You can read about onboarding and its types in this article.
Autocomplete
Small and inconvenient input fields on the mobile version are another barrier to purchase.
The time it takes to fill out forms can be greatly reduced by:
Adapt the address and postal code fields to the countries you work with.
Immediately report bugs to users.
Provide hints about the format for entering a phone number or email address.
Skip filling out forms entirely with the one-click login feature via mail or social media.
Use simple payment methods Google Pay, PayPal and others.
Correct errors in queries and give hints about possible options for what users are trying to find.
Blocks with recommendations
Cross-selling (especially with machine learning) increases conversions. Offer customers products that they might like or that are popular with other users with similar behaviors.
In addition to blocks with similar offers, use the description of price benefits, return conditions or information about free shipping in the product card.
Easy product comparison
Before placing an order, customers want to make sure they are making the right choice. Comparing products in a mobile application is technically more difficult, because you cannot open multiple tabs at once, as on a computer.
Clear examples
It is difficult to decide on a purchase when the products and their functions are poorly shown in the application and it is difficult to understand how the purchase will look in real life. Use high-quality photos, videos and 3D images, detailed product descriptions, and an easy-to-understand dimensional grid to help users make choices.
Available information
Nobody likes to know about product availability, delivery times and taxes only in the last stages of ordering. Be transparent about the information and provide it concisely on the product card. A separate plus is the availability of contacts of managers to whom the client can write if he has any questions and, of course, timely feedback from these managers.
As mobile stores evolve, companies that are able to adapt in time and provide a better user experience from landing page to checkout will gain advantage. If you notice that most of your visitors don't make it to the purchase stage, it's time to improve the UX design of your mobile app(Android App Design Company in Chicago).